Just Do the Dew
The Mountain Dew can design is a very well known design. Those who enjoy this drink are familiar with that dark green background with those bright slashes of light green across it. But now, what if I were to tell you the game has changed? Mountain Dew has come out with a new can design for the original Dew! The pattern now has a light green background with various shades of green that are in triangle shapes around the can. (Displayed in the picture above).
Why would they change this? Well, it’s a business decision they made. Most companies try to adapt to the transformation of our market, and they do this by changing with the market. Mountain Dew may have found an opportunity for doing this and may find it very beneficial to the company. The brand has changed its design before, multiple times actually, and they do this for the good of the business and to please their customers.
I don’t know for sure if this is a permanent change or just a seasonal change that Mountain Dew has made. I just can’t seem to dig far enough into recent news on their new cans. But do know, this isn’t made up. The picture is proof, and it’s also on their main website. (Just look closely at original Mountain Dew flavored bottle, and you can see the different label design. It’s just like the cans.) As time continues, I hope something tells us more about this change!
By: Tessa Haselman
Short URL: http://voice.lp.noacsc.org/?p=13253